Test and validate different metadata to improve the click-through rate. There are no limits to what you can test in SEO.īecause you can work on almost every on-site and on-page SEO element, you can also test their effect on your rankings and other metrics. Recommended Reading: Does A/B Testing Negatively Affect Search Engine Optimization? You can prove the ROI of your projects before you bring them to the dev team so you have a solid business case in support of your recommendations - and to ensure they don’t get stuck in the dev queue!
A well-measured SEO test that shows a market opportunity and growth potential is more likely to get internal support. With an SEO test, a configuration or tactic can get a proper evaluation to see if it's worth continuing or scaling the project site-wide, allowing resources to be spent on other projects.
With testing, you can break it up and "test" on some pages (like one blog category or one page speed improvement) to prove the success before rolling out to larger projects. While both projects may be good for SEO and potentially for your search engine rankings, it’s hard to justify the internal cost at face value. Consider a broad SEO project like "refresh blog posts” or "increase page speed." Often SEO projects are labor intensive for development or marketing teams. Testing in SEO allows you to … Justify Projects
This leads to a predictability dilemma, but there is one way to find out what works (and what doesn't): SEO testing. We know how it’s supposed to work, but too many variables might affect the desired outcome.
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Pro Tip: Search engine optimization should always be looked at as search experience optimization: always strive to give your users the best experience.Īs practitioners, we can never be sure how a particular strategy or technique we use is going to work. This way, you can confirm what works for your site, vertical, and most importantly, audience. This means that it’s not enough to follow an SEO checklist of best practices to rank well and provide a positive user experience.Įnterprise marketers look at SEO like a science: they form a hypothesis of what may bring in positive results and run tests to either prove or disprove those hypotheses and inform their SEO strategies. Google also adjusts the weight of these signals based on the query.” The Google algorithm consists of hundreds of ranking factors, after all, but as Kevin Indig points out:
Standard A/B Testing: What's the Difference? Recommended Reading: SEO Split Testing vs. When I say SEO testing, I'm referring to testing areas of a page where a change to design, phrasing or configuration may lead to better performance in search results (that is, gives your web page higher rankings and, ultimately, more clicks). The results can then be used to determine if the respective changes should be implemented further, or undone. SEO testing is the process of determining which website elements lead to better performance on the search engine results pages (SERPs). This blog post will teach you different tests you can run to increase your SEO performance. SEO tests are a critical component of any SEO strategy.Īfter all, after you've implemented site changes in an attempt to boost search traffic, you need to have a proper understanding of whether or not those changes had a positive effect.īut it’s not always easy to decide what to test …
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